1. Introduction
Flexx Digital ("we", "us", or "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or interact with us, including when you opt in to receive SMS/text message communications.
This policy applies to information collected through our website and digital channels. Please read it carefully. If you disagree with its terms, please discontinue use of our site.
2. Information We Collect
We collect information from you when you register on our site, subscribe to our newsletter, respond to a survey, fill out a form, or opt in to receive SMS communications.
2.1 Information You Provide Directly
When registering, enquiring, or opting in to our communications, you may be asked to provide:
- Full name
- Email address
- Mailing address
- Phone number (including mobile number for SMS communications)
2.2 SMS / Text Message Opt-In Data
When you opt in to receive SMS or text message communications from us, we collect your mobile telephone number and a record of your consent, including the date, time, and method by which consent was provided. This information is collected solely for the purpose of sending you the communications you have requested.
IMPORTANT: Your mobile number and SMS consent data will NOT be shared with, sold to, or used by any third party for their own marketing purposes. This data is used exclusively by Flexx Digital and its associated brands to send you the communications you have opted in to receive.
2.3 Anonymous Browsing
You may visit our website anonymously. We do not require you to provide personal information simply to browse our site.
3. How We Use Your Information
Any information we collect may be used in the following ways:
- To personalise your experience and better respond to your individual needs
- To improve our website based on feedback and usage data
- To improve customer service and respond more effectively to your support needs
- To administer contests, promotions, surveys, or other site features
- To send periodic emails with updates, news, and related product or service information
- To send SMS/text messages where you have provided your mobile number and opted in to receive such communications
- To comply with legal obligations
3.1 Email Communications
The email address you provide may be used to send you information and updates relating to your enquiry or order, as well as occasional company news, updates, and related product or service information. You may unsubscribe at any time using the unsubscribe link included in every email.
3.2 SMS / Text Message Communications
If you have opted in to receive SMS communications, your mobile number will be used to send you text messages as described at the point of opt-in. These may include marketing messages, appointment reminders, service updates, or follow-up communications.
You may opt out at any time by replying STOP to any message. Reply HELP for assistance. Message and data rates may apply. Message frequency varies. For full details of your rights regarding SMS communications, please refer to our Terms and Conditions.
4. How We Protect Your Information
We implement a variety of security measures to maintain the safety of your personal information when you enter, submit, or access it. These include technical, administrative, and physical safeguards appropriate to the nature of the data held.
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
5. Cookies
Cookies are small files that a site or its service provider transfers to your computer's hard drive through your web browser (if you allow) that enable the site's systems to recognise your browser and capture and remember certain information.
We use cookies to:
- Understand and save your preferences for future visits
- Keep track of advertisements
- Compile aggregate data about site traffic and interactions to offer better site experiences and tools
We may engage third-party service providers to assist in better understanding our site visitors. These providers are not permitted to use information collected on our behalf except to help us conduct and improve our business.
6. Disclosure to Third Parties
We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties, except as described below.
We may share your information with trusted third parties who assist us in operating our website, conducting our business, or servicing you, provided those parties agree to keep your information confidential.
We may also disclose your information where required by law, to enforce our site policies, or to protect the rights, property, or safety of Flexx Digital or others.
Non-personally identifiable visitor information may be provided to third parties for marketing, advertising, or other uses.
6.1 SMS Data — No Third-Party Sharing
We explicitly confirm that mobile phone numbers collected for SMS communications and the associated opt-in consent records will NOT be sold, rented, shared, or transferred to any third party for marketing purposes. SMS consent is specific to Flexx Digital and will only be used to deliver the communications you have specifically opted in to receive.
7. TCPA Compliance
Flexx Digital complies with the Telephone Consumer Protection Act (TCPA). By providing your mobile telephone number and opting in to receive SMS communications from us, you expressly consent to receive recurring automated text messages (SMS/MMS) from Flexx Digital at the number provided. Consent is not a condition of purchasing any goods or services. Message and data rates may apply. Message frequency varies. You may revoke consent at any time by replying STOP to any message or by contacting us at [email protected]. Reply HELP for assistance.
8. Third-Party Links
At our discretion, we may include or offer third-party products or services on our website. These third-party sites have their own separate and independent privacy policies. We have no responsibility or liability for the content or activities of those linked sites. We encourage you to review the privacy policy of any third-party site you visit.
9. UK GDPR and Data Protection
We process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Our lawful bases for processing include:
Consent — where you have given clear consent for us to process your data for a specific purpose (including SMS opt-in)
Legitimate interests — where processing is necessary for our legitimate business interests and does not override your rights
Legal obligation — where we are required to process data to comply with the law
9.1 Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request erasure of your data (the 'right to be forgotten')
- Object to or restrict processing of your data
- Data portability
- Withdraw consent at any time, without affecting the lawfulness of processing before withdrawal
To exercise any of these rights, please contact us using the details in Section 12 below.
10. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including compliance with legal, accounting, or reporting obligations.
SMS opt-in records (including the mobile number, consent timestamp, and opt-in source) are retained for a minimum of 4 years to demonstrate compliance with applicable telecommunications regulations, or until you request deletion, whichever is later.
11. Children's Privacy
Our website, products, and services are directed to individuals who are at least 13 years of age. We do not knowingly collect personal information from anyone under 13. If you believe we have inadvertently collected data from a child under 13, please contact us immediately and we will take steps to delete that information.
12. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time. When we do, we will revise the updated date at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information. Your continued use of our website after any changes constitutes your acceptance of the updated policy.
12. Contact Us
If you have any questions about this Privacy Policy, your personal data, or our SMS communications practices, please contact us:
Flexx Digital
1 Amber House, 22b St John's Road
Hove, East Sussex BN3 2EZ
United Kingdom
Email: [email protected]
Phone: +44 1273 38 9425
Website: https://www.flexxdigital.com
If you are unsatisfied with our response to a data protection concern, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.